Guinness: The Harp (258 years in the making)

The Brief: Guinness needed a film that celebrated the launch of their new logo for their Instagram channel. Problem was, they didn’t want a “behind the scenes” video of the redesign process.

The Solution: We decided to turn our focus away from the logo and towards the thing that everyone recognises Guinness for: the harp. By researching the history of the instrument and finding out about the UK communities who have a passion for it, we came up with a story which could reinforce the core values of the brand.

Why It Mattr’d: Firstly, we made this film specifically for Instagram: visually stunning, in a square format, with minimal wording and no dependence on sound. Secondly, we didn’t use actors or a studio location. Instead, we used real personalities, who come from large communities of people passionate about harps (and Guinness!) and shot them in settings they’re most comfortable in. Finally, we shot this with the foresight that should the film be a success, Guinness could have a multitude of additional video content at their fingertips: all around the stories of people who embody their brand values.

visit www.mattr.media/guinness-harp for more info

CREDITS:
Production Company: Mattr. Media
Director: Josh Hine
Exec producer: Josh Fineman
Producer: Ailsa Vanessa Tapping
Production Assistant: Dave Hudson
DOP: Nick Morris
Gaffer: Elinor Williams
Spark: Peter Kehoe
Focus Puller: Gary Long
2nd AC: Lisa Wiik
Camera Trainee: Jonas Suchadolkas
Runners: Rob Luke & Canavan Connolly
Editor: Hettie Griffiths
Grade: Philip Hambi (MPC)
Music: Pitch&Sync
Print Press footage: Danny Cooke

CAST:
Harp makers: Jerry Blumire & Peter Rovery
Classical Harpist: Olivia Jageurs
Electric Harpist: Ozlem Simsek
Kora Player: Jally Susso
Graffiti Artist: Marc Craig

SPECIAL THANKS TO:
Pilgrim Harps
Design Bridge
The Devonshire Arms
Genero