#PACKATTACK - Temptations Cat Treats

Cats can't resist Temptations.
We put it to the test.

One studio, 15 cats, a whole box of Temptations cat treats. The result? Beautifully destroyed packs, that were shot and made into a poster campaign to tell a clear and simple story – Temptations are irresistible.

An online film showed how we made the posters using real cats, and invited people to share their own ravaged packs using #packattack, to make a fully integrated campaign.

Silver Winner - Cannes Lions Press Award
Silver Winner - Campaign Big Awards
Graphite Pencil Winner - D&AD

Director: Josh Hine Joshhine.co.uk
Agency: Adam&Eve DDB
Production Company: Blink
Creatives: Frances Leach & Christopher Bowsher
Producer: Katy MacGregor
1st AD: Claire Littler
DOP: Frank Madone
Movi Op: Josh Brooks
Focus Puller: Milos Moore
Focus Puller: Ewan Sadler
DIT/BTS Stills: Tom Gilfillan
2ND Camera: Ralph Matthews
Cat Trainer: Charlotte Wilde
Photographer: Ryan Hopkinson
Art Dept: Kyle Bean
Song: Los Saicos - Demolicion